Theoretical Perspectives on the Family Free Essays

Hypothetical Perspectives on the Family †¢Way of review reality †¢Identify why family examples and practices are how they are 1)Family Ecology †¢How family is impacted by the general public around it †¢Family decisions/lives influenced by economy, training, religion and other social foundations †¢Ex: Great Depression †financially, individuals can’t bear the cost of youngsters regardless of whether they needed more children 2)Family Development †¢How family changes after some time †¢Family Life Cycle: Addition/deduction of individuals (demise in a family, moving out) oVarious stages kids experience (kids start school, go to secondary school, at that point school, at that point marriage) oChanges in family associations with other social organizations (retirement, or getting terminated) †¢Developmental Tasks must be aced so as to progress to the following †¢Role Sequencing †significant advances to adulthood †¢Normative O rder Hypothesis †work-marriage-parenthood grouping is vest for emotional well-being and bliss )Structure Functional Theory †¢Functions performed by the family as a social establishment 1)Raise kid dependably 2)Economical help 3)Emotional help †¢Roles designed by convictions, values, mentalities, standards †fill in as fundamental social capacities that empowers society to endure 4) Interactionist Perspective †¢Interactions inside relatives †¢Do they impart successfully? †¢If they don’t = doesn’t take into account extraordinary characteristics to create †¢MAJOR CONCEPTS: oSelf-idea †sentiments individuals have about themselves Concepts of personality †feeling of uniqueness , â€Å"the self is grown at first in a family setting† oRole taking †anticipated conduct for every relative (related with a social position) †Children learn proper conduct jobs that they may play in adulthood through watching their fol ks, kin accept that job †INTERNALIZED AND INCORPORATED TO SELF 5) Exchange Theory †¢Exchange of assets that influence development, continuation, nature of a relationship †¢Rewards versus Cost †shapes force and impact in the family and responsibility to the relationship †¢Should trade assets outside the gathering. If not, creates realism (reliance) rather than autonomy †¢Relationships dependent on trades that are equivalent or impartial (reasonable, if not equivalent) flourish †¢Whereas, those in w/c the trade balance feels reliably uneven are bound to be troubled †¢Principle of Least Interest †accomplice w/less responsibility to the relationship is the person who has more force including the ability to abuse the other †¢Person who keep up strength †individuals who are happy to separation/decline to be the first to make up ) Family Systems †¢Use family all in all more than the total of its parts (individuals) †¢Ã¢â‚¬Å"Everybody recognizes what they have to do to make this work† †shortcoming: no space for change †¢A family works routinely with a specific goal in mind; passionate articulation and conduct of family will in general endure 7) Conflict and Feminist Perspective †¢Central Issue †women's activist †sex issues explicit to ladies †¢Because lady brings consideration w/lady obligations - it clashes - â€Å"Doesn’t mean on the grounds that I’m a lady, I ought to be the one cooking. We will compose a custom exposition test on Hypothetical Perspectives on the Family or then again any comparable point just for you Request Now †¢Woman scatters convention †struggle happens w/in the family †¢And/or lady isn't getting the opportunity to carry out customary responsibilities and causes strife (Traditional homemaker spouse presently is going to work) 8) Biosocial Perspective (Charles Darwin) †¢Depending how you’re raised is the manner by which you endure †¢Individual Gene †decides whether family is fruitful †¢Ã¢â‚¬Å"You’re simply like your dad. † Step by step instructions to refer to Theoretical Perspectives on the Family, Papers

Meaning of Life and Success Essay Example for Free

Which means of Life and Success Essay Expanded Definition Essay Success The most Important thing In my life Is believed to be joy. So as to make progress you should acclimate to very circumstance effortlessly. Achievement Is It the way toward carrying out a responsibility and accepting a constructive outcome, or Is It just accomplishing ones own objectives. As per The American Heritage word reference achievement Is, the accomplishment of something wanted, arranged, or endeavor. The word achievement itself intends to accomplish your objective or get the point that you searching for. A few people achievement intended to them to be rich or to complete school and work significant salary Jobs. However, for me achievement implies more han that. Achievement intends to me have tranquility and love; additionally to get hitched and to enter paradise after this life is finished. Certainly, each and every individual who has tranquility and love is an effective succeeding individual. Wthout harmony and love there is no achievement. You get up toward the beginning of the day and you dont stress over whatever day; that is accomplishment for me, on the grounds that the life is short, you dont must be worried about anything. Likewise on the off chance that you have a family that cherishes you and is consistently glad for what you are doing, that is achievement. Likewise, in the event that you deal with your old guardians and they love you and they carry on with a glad life, which is uccess tor me. Moreover, achievement Is likewise something that Is seen diversely according to everybody. This is on the grounds that achievement implies doing what I have consistently needed do being the place I have for a long while been itching to be. My objective In life Is to in the long run get hitched toa great spouse and have numerous cheerful youngsters and If I achieved that, at that point I could see myself as having achievement. Ultimately, which means of achievement for me Is to enter the paradise after this life Is finished. We realize that life in this world is excessively short, and we dont know when we are going to bite the dust and what we will get after this life. That is a straightforward answer; carry out beneficial things in this world and you will be effective in the Ife in the future. That implies you enter the paradise without a doubt and that is huge award from God to his humanity. There is no perishing after this life; that implies f you dont enter the paradise you will be the failure and who ever go in the paradise will be the victor. Taking everything into account, I despite everything concur with the Idea I introduced: anyway as per the word reference and numerous different assets, achievement intends to them accomplishment. However, as indicated by my own assessment achievement intends to accept the ones of God, and to have eace and love in as long as you can remember, and to get in paradise the existence from this point forward. Which means of Life and Success BY elm12696 The most significant thing in my life is believed to be satisfaction. So as to make progress you should acclimate to very circumstance effortlessly. Achievement is it the way toward carrying out a responsibility and accepting a constructive outcome, or is it essentially accomplishing ones own objectives. As indicated by The American Heritage word reference achievement is, the accomplishment of Without harmony and love there is no achievement. You get up in the first part of the day and you dont must be worried about anything. Likewise on the off chance that you have a family that adores uccess for me. Furthermore, achievement is additionally something that is seen diversely according to where I have for a long while been itching to be. My objective in life is to in the long run get hitched to a decent spouse and have numerous glad kids and in the event that I achieved that, at that point I could Lastly, which means of progress for me is to enter the paradise after this life is finished. We this world and you will be effective in the existence in the future. That implies you no withering after this life; that implies on the off chance that you dont enter the paradise you will be the taking everything into account, I despite everything concur with the thought I introduced: anyway as indicated by the

Nature Imagery in Wuthering Heights Essay Example | Topics and Well Written Essays - 1000 words

Nature Imagery in Wuthering Heights - Essay Example Characters played by Cathy and Heathcliff and key areas of Thrushcross Grange and Wuthering Heights portray visit utilization of imagery in the structure of topics and symbolism in the novel. The entire novel essentially spins around the postulation: How the utilization of nature symbolism delineates the common presence of â€Å"good and evil† according to the key characters in the novel who become mindful of their sentiments and bond.â Nature symbolism portrays the difference of Thrushcross Grange and Wuthering Heights: The focal areas of Thrushcross Grange and Wuthering Heights connote the evident complexity between them as the fundamental activity destinations with the utilization of nature symbolism. The essential piece of Wuthering Heights is clear in the novel. Characters engaged with the plot of novel are Lockwood, Nelly, Mr. Earnshaw, Hindley, Catherine, and Heathcliffe. The story starts with Lockwood leasing a lodge called Thrushcross Grange. The villa is claimed by his landowner, Heathcliff. Nelly Dean, who happens to be Heathcliffe’s maid, portrays the account of Heathcliff and the bizarre residents of Wuthering Heights. ... Likewise, Catherine decides to wed Edgar in light of the harmony, quiet and security offered by the Thrushcross Grange Valley. The closeness among Grange and paradise shows up when Catherine depicts her involvement in paradise in these words, â€Å"... paradise didn't appear to be my home, and I made meextremely upset with sobbing to return to earth; and the holy messengers were furious to the point that they flung me out into the center of the heath where I woke crying for joy† (Bronte 64). Then again, Wuthering Heights is depicted as a damnation as a result of numerous similitudes between the two. It is portrayed as a dim spot with dim complexioned and dim haired occupants. Lockwood clarifies in the absolute starting point of the novel that Wuthering is â€Å"a noteworthy common descriptor, engaging of the environmental tumult to which its station is uncovered in turbulent weather(Bronte 4). Besides, Lockwood portrays Heathcliff as â€Å"a darker looking wanderer in perspe ctive, in dress and habits an honorable man, that is, as much a man of honor the same number of a nation squire† (Bronte 6).â Nature symbolism delineates the profundity of connections: At their young age, Catherine and Heathcliff like one another and their relationship becomes more grounded with the progression of time. The job of nature symbolism in the lives of the fundamental characters features the dangerous intensity of affection. Especially, the character of Heathcliff speaks to the damaging intensity of adoration through the developing relationship of Catherine and Edgar. Catherine originates from Wuthering Height while Edgar has a place with Thrushcross Grange. Heathcliff builds up a solid feeling of scorn towards Edgar Linton after hearing the updates on Catherine’s endorsement of Edgar’s proposition of marriage. Catherine made Heathcliff leave

Art history montreal city Palais des Congres de Montreal

Workmanship history montreal city Palais des Congres de Montreal Presentation It is one of the new compositional images in Montreal that have increased an around the world delayed acclaim. Significant travel manages any semblance of Lonely Planet, Ullysse and Hachette have picked the building’s diverse glass just as the pink-lipstick woods as spreads for their ongoing issues.Advertising We will compose a custom research paper test on Art history Montreal city: Palais des Congres de Montreal explicitly for you for just $16.05 $11/page Learn More Other the travel industry articles have suggested visiting the structure for an individual encounter of the major design ponders existing in the Montreal city. I can bear witness to the way that the visit is really beneficial. The Palais des congres de Montreal is a display community holding show each year1, arranged in Quartier universal de Montreal towards the Northern finish of Old Montreal in the locale of Ville-Marie in Montreal. It appears the structure was named after its standard proprietor w hose name is Palais de congres de Montreal2. It utilizes the plan of the modest number of stone structures by utilizing limestone that is laid in groups like them. The translucent glass permits the interior to retain light subtly. Its location is 159; regret Saint-Antoine Quest, ninth floor, Montreal (Quebec), QC H2Z 1H2. Its neighboring structures are the Place Jean-Paul Riopelle, Victoria square and Place de la Cite universal structures. The first work was finished by a ‘neo-brutalist’ for the sake of Victor Prus who manufactured the Palais in 19803 and was initiated in May 19834. It experienced a development somewhere in the range of 1999 and 2002 through which its ability in multiplied to 93,000 square meters. The new engineering fixed the urban standpoint to give a ground level open to business purposes just as a person on foot and transportation connect. In any case, the development utilized a comparable structure as its unique 1980’s aside from that it has not so much concrete but rather more glasses. The new structure, all things considered, coordinated well with its environmental factors. From its ebb and flow area, Montreal-Pierre Elliott Trudeau International air terminal is only 20 kilometers away.Advertising Looking for investigate paper on engineering? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The structure involves a territory of 200,000 square ft and it has 65 gathering rooms just as 18 stacking docks, (fig. 1). The vertical boards are 1.5 meter by 3.6 meter. The development of the structure was planned by a blend of modelers for example Tetreault, Dubuc, Saiat and Hal Ingberg draftsmen, whose plan won the neighborhood structure rivalry directed for a similar reason. Hal Ingberg has earned himself an advantageous notoriety as among Canadian’s best engineers for planning structures. His interesting information on the potential capacities of glass to bring out inconceiva ble assessment of room, the tinge brought by different hues, straightforwardness and reflection has been enormously praised. The adjustment came about into Canada’s most surprising gem with promising building articulations. The all out territory of development is 110,000 square meters while the absolute zone rebuilding is 100,000 square meters. The main structure engineer was Mario Saia and the fundamental venture modeler was Michael Languedoc. The work was performed by a task gathering of around 20 venture individuals. The basic architect was Dessau-Soprin while the mechanical specialist was Pageu Morel et associes, Genivar. The scene planner was Claude Cormier Architects Paysagistes and the contracting bunch was Gespro, BFC, Divco. Experience The Palais interesting structure is portrayed by a rainbow of hued glass boards in the outside and straightforward glass boards in the inside that fills it with an environment that is both brilliant and stimulating. Its multifunctional configuration empowers it to have huge scope shows and stage displays at the same time and that makes it the most well known among occasion holders. Rather than other like structures in North America, the Palais invites you with a warm and benevolent environment, which speaks to the city,’s Latin flavor just as the idea of the occupants of the city themselves. It causes you to feel that you are at the opportune spot, where you ought to be. At the point when the sunrays strike the diverse external lay, it mirrors a kaleidoscope of hues (fig. 2) which results into a vital snapshot of a serious inclination. The space shading is changed in a persistent example as the sun’s edge changes the entire day through making an amicable mood of blend of hues and emotions. Glancing through the chartreuse, pink and blue focal points, it in a flash makes an enduring impression in your mind.Advertising We will compose a custom research paper test on Art history Montreal city: Palais de s Congres de Montreal explicitly for you for just $16.05 $11/page Learn More When seen all things considered, the divider looks carnivalesque coming about because of the impression of the brilliantly hued drapes yet from within, the sunrays coming however the diverse divider blows your mind. The sensational size and position of the divider causes the inside spaces; dividers, flights of stairs, floors just as lifts to consistently wrap up in dynamic tones of red, green, yellow and blue. The Palais plan association of the outside and inside spaces with glass draws out a one of a kind bend in it, not usually found in present day design. The skins vivid film reduces any feeling of darkness by its inability to make a state of progression between every circle and therefore delivers equal spatial universes. As you enter, what meets your eye is a L molded structure, which has been shaped by the gathering of the passerby mall and the Hall Bleury. This further has three divisions of theoretic al rings, which shapes the principle structure and the focal association of the insides. The external layer of the ring are utilized for business action, while the subsequent internal bends are utilized as stacking docks, transport stations, trump inclines and different administrations. Between the rings, there are two passerby ways, which associates the Old city to the now present day Montreal, interface that had recently been isolated by the freeway. Inside is a colony of exercises with since it is involved by numerous people some as staff and others as inn guests. However in all that, it doesn't give any indications of bedlam and complication. The side along the Rue de Bluery catches your eye from the fineness of the glass dividers. In this side, it is only a story shorter in stature than the other like structures in the neighboring. The entryways are secured with cantilevered translucent shades of glass, (fig. 3). The inner parts of the glass dividers are enlightened making them gleam around evening time, (fig. 4). The Hall Bleury contains different meeting rooms and presentation corridors and hosts significant open forums.Advertising Searching for inquire about paper on design? We should check whether we can support you! Get your first paper with 15% OFF Find out More The mourn Viger elevator gradually drifts along the edge of the walkway, a path for the person on foot. Over the way, there is a drape divider that is on a level plane set apart by mullions rising flawlessly from the current building’s nose. Where the old and the new structures meet, is a ground-breaking urban producer which bears a wonderful view from mourn Saint-Catherine. The height in lament Saint-Antoine is a straightforward base of occupied business space which underpins a hazy center of crossbeam sections which are multi-tone dark. By utilizing this sort of stone, it recognizes the new Montreal with the old one since this is the place it was found in huge quantity5. While the lengthened measurements, surfaces and the more profound specifying gives it its look of contemporary development. the corner at Saint-Antoine contains a translucent glass box light and incorporates the full round space of the meeting rooms. This corner hangs over the calculated divider that is the business space beneath. On the inside, the yellow shading is consumed by the by the unreasonably glossy dim ground surface. One gets an away from of space along Viger Street at the upper level. A sparkly completing is obvious bolstered by a structure made of steel. Elevators go here and there along this way, (fig. 5). Within west faã §ade depicts a reasonable yellow sparkly region which gives it a quiet inclination. The winter garden in the structure, involving an assistance region of 700 square meters (0.2 sections of land), is out and out virtuoso workmanship by the Canadian Society of Landscape draftsmen. It has a backwoods of solid trees which are painted lipstick pink which was done to supplement the city’s blasting restorative industry and depict the city’s limitless imagination and advancement. It receives the example of the hundred-year old maples coating the city’s avenues6, (fig. 6) and it is flawlessly structured in such a way, that it will stay unaf fected by future natural changes. The very much cut trunks of tree hang between the solid pieces of the ground floor and the roof. This is an image of genuine nature in the cutting edge world. The blend of the regularly 1970’s compositional unique work and the ongoing 2000-2002 development work of the structure, the Palais is an affirmation of design attachment, with a mix of the beautiful luminescent glass and the perpetual quality of stone. It coordinates with splendid achievement three centuries of authentic plan acquiring hints of the old city7. End The Palais offers an outstanding setting for shows. It is a bona fide focus where the city’s significant attractions meet. It unites the city’s business focus, expressions and amusement region, universal region, Old Montreal just as

104 Creative Marketing Ideas to Boost Sales and Profits

104 Creative Marketing Ideas to Boost Sales and Profits Marketing can improve your sales and profits. However, it is not about the number of marketing ideas you put out there, but in the quality of your marketing.This article discusses creative marketing ideas to help you get your company and product or service to your customers: guerilla marketing ideas, social media marketing ideas, urban marketing ideas, content marketing ideas, contest marketing ideas, and contest promotion marketing ideas. © Shutterstock | Maksim KabakouEven with these ideas, keep in mind to use detailed planning, tests, and evaluation of the marketing results in order to optimize your sales and profits. Try to conduct research on your marketplace to know about the message to share with your audience. Run advertisements and promos in small locations and check on the results before you spend your whole budget. Find ways to integrate a couple of ways to monitor your marketing ideas in action.104 CREATIVE MARKETING IDEASAs we have previously mentioned, having creative marketing ideas is great for boosting your sales and profits.Moreover, if you are a startup company or a small business and you do not have the funds for expensive ads like your larger competitors, stay on their level by marketing smarter with these creative ideas (if you want to think of some out-of-the-box ideas, you can brainstorm with your business team and connections).GUERILLA MARKETING IDEASGuerilla marketing concentrates on strategi es to promote you products and/or services in an unconventional manner, even with a small budget.#1 Frame it as something different.You need to attract attention. If, for example, you have a construction business, paint some of your trucks pink. If you sell women’s shoes, get men in military uniform to sell your sky-high heels!In a way, take in the stereotypes of your industry or business and then break out of their mold. This will get your business noticed.#2 Go to where your customers are.Figure out where your customers spend most of their time and develop your marketing idea there. If you own a dating service, for example, make customized shot glasses with your ad at the bottom of each glass. You can do this by paying local bars to make use of your shot glasses. It also does not have to be super creative.For example, a photographer got more customers when she found out most of her clients went to a certain bar. Hence, she put advertisements up on their bathroom. Does not sound very elegant or classy, but it worked!#3 Think about the delivery. Consider creative ways to deliver your products to your customers. Case in point, in South Africa, Windhoek, they used drones to deliver free beer to people in the OppiKoppi festival. The people could order through their smartphones that are GPS-enabled. Talk about enjoyable!#4 Make an odd partnership.Did you hear before that MM’s were asked to be featured in E.T.? They turned it down, so the movie went with Reese’s Pieces. Although that small hurdle did not put much of a dent on MM’s sales, it made Reese’s Pieces a household name.The lesson here is that it would not hurt your business if you teamed up with an unusual partner or even, place, for promotion purposes.#5 Allow people to look twice.If you want to advertise, make people look twice. For example, Frontline bought a complete floor space in a mall that had a couple of floors. From the second floor, customers could lean over and see a giant dog scratchi ng his ear.Their tagline was to get fleas or bugs away from your dog. This allowed customers to take another look, which is what any company wants.#6 Give them a preview. Allow users to have an experience of your product or service. Case in point, Swiss Skydive used the floor of an elevator for a creative guerrilla advertisement. They painted the elevator floor in a 3-dimensional way to show how it would feel like to free fall into a sky dive.Think of how scary and exhilarating it feels would be as you go down the building!#7 Take the funny route.Do not be afraid to pinch your customers and would-be customers’ funny bones. For example, Ambience Media bought a space in bathrooms particularly, the hand dryers.They put in a picture of a man who looks like he is blowing your hands dry, showing the strength of the hot sauce. For sure, you will remember this product.Some really awesome guerrilla marketing campaigns. #8 Hide a message.This is also called the fortune cookie effect. Keep your customers engaged by putting hidden or fun messages in your packaging (if you are selling a product).Some examples of products that use this technique to bring interest to their branding are beer, ketchup, chocolates, and of course, fortune cookies. Embed a message in your product to gain interest and conversation around your message, your product, and your brand.#9 Make it smell. Good, that is Put together a fragrant smelling environment through the use of oils or vaporizers. Has it happened to you that you pass through a café or a restaurant and was attracted by the delicious aroma?Research has proven that consumers stay longer in environments that smell great. Remember, the smell is the only sense that is unfiltered by the brain. So pick a scent that goes well with your branding.#10 Personalize it.People love it if they have a product of their own. Think about the “Share a Coke” campaign. Due to the fact that Coke saw an opportunity to have personal connections, the com pany saw an estimated three-percent (3%) increase in sales.Thus, if you give personalization through a tagline, a picture, a monogram, and the like, this can increase your sales.#11 Collaborate with companies you are not in competition with. Think of what products work well with your product. These are companies that do not take shares of your profit that can result in higher sales for the both of you.Case in point, Colgate teamed up with a local ice cream manufacturer to insert sticks that looked like a toothbrush. As soon as a person licked to the end of the ice cream, they saw the logo of Colgate and a message asking them not to forget to brush their teeth after eating sweets.#12 Shock and awe them. But do it the right way. For example, Transferwise had a parade in London showing almost nude people in body paint. They had a big inflatable tombstone that said R.I.P. hidden charges. We think the message got across.#13 Begin a campaign for change.If there is something that bothers y ou about your industry, launch an awareness campaign to change it. You could even provide something in your company to serve as a resolution of sorts.#14 Go undercover.Also called stealth marketing, marketers go undercover, disguising themselves as peers in their target audience.Case in point is the 2022 campaign of Sony. Actors were hired to go around cities, asking people to take a picture of them using their new phone. As they did this, the actors would talk to them about the capabilities and features of the phone.#15 Get a flash mob. Flash mobs organize individuals to perform a particular task or action in a specific time and location. You can get hired actors or random people from the community who would enjoy flash mobs. However, they have become a bit overused because of its effectiveness.So, nowadays, when you use a flash mob, make sure it is something a bit more memorable than the usual.Here a local opera is trying to promote Il Trovatore from Verdi. #16 Break a world recor d.When you break a record, make sure that it is connected to your brand, product, or service. This would serve as a good publicity stunt.For example, if you own a pizza parlor, try to break the record for the most number of toppings in a pizza!#17 Turn it into something experiential. For example, National Geographic was able to remind people how difficult and dangerous it is to get a perfect picture of animals. They have a picture of a roaring lion on the wall and just a few inches away from it, on an angle, it says on the ground:“What’s it take to get this photo? Stand here with a camera for three years.”#18 Flip it into something that may “seem to be.”This may sound cryptic, but you can get it through a simple example. Pringles distributed about 24,000 Pringles cans outside of Wimbledon. The packaging had the following sentence: “These are not tennis balls!” This garnered much attention, obviously.#19 Stick it to the competition.We do not suggest being disrespectful, but be creative in sticking it to your competition.For example, Germanwings, a discount air carrier in Europe, planted passengers in its discount competitor, Ryanair in April 2010. Ryanair, although having cheap flights in Europe, is known to charge passengers even for using the bathroom.When passengers sat in the Ryanair flight, cardboard signs went up saying, “I hate this ‘choose your seat.’” Another: “Next time, let’s fly Germanwings.” Other passengers were able to capture this on their smartphones and it spread virally.#20 Get that moving advertisement.Do not simply go for a static poster on a bus. Take a lesson from the Copenhagen Zoo. The zoo wanted to feature its reptile exhibit and increase ticket sales.They used graphic printers that would create giant wraps. All they did was shrink-wrap Copenhagen city buses, making it seem that the buses were in the process of being squeezed by a huge boa constrictor.#21 Drop them to bring them up again.The key here is the management of expectations. In 2010 in Italy, Heineken had more than a thousand Italian men trapped in a poetry and opera event with their friends, significant others, making them miss the big football game.When the event started, some clues were dropped and then the big game of Real Madrid versus AC Milan was shown on the big screen, sponsored by Heineken. Then Heineken beers were served immediately and the night was a complete success!#22 Use technology.No one knows this more than the Japanese does. Since they love robot culture, the apparel store, United Arrow in Japan hooked its mannequins with the Microsoft Kinect.The result was that customers and passersby made the mannequins copy their moves. Large crowds spent hours in the store as a result.See even more guerrilla marketing campaigns for your inspiration.[slideshare id=6171009doc=guerillamarketingpkv10-101215011229-phpapp01w=640h=330]#23 Prove your product’s effectiveness.If you strongly believe in your product, prove it t o your customers. P.T. Barnum, back in the early 1900s pulled off one of the most famous stunts in the marketing world.He was tasked by New York City to demonstrate the strength of the Brooklyn Bridge. He thought, what could prove the strength of the bridge more than a herd of elephants, weighing around a ton each, crossing the bridge? People were impressed and trusted in the Brooklyn Bridge’s strength.#24 Take the historical route.Use the knowledge of history to your marketing advantage. In the middle of the 1990s, Taco Bell used both traditional and non-traditional media to design a grassroots marketing idea.In newspaper advertisements all over the U.S., Taco Bell marketers stated that they bought the Liberty Bell and would be renaming it to the Taco Liberty Bell. Although it created some initial controversy, there was a lot of public focus and opinions on Taco Bell turned positive once they explained the joke.#25 Use pop culture.Take the collective knowledge of the common perso n of pop culture and use it for your brand.Case in point, Meow Mix cat food in 2006 started a cat reality show on Animal Planet. The Meow Mix House had web cameras where cats played, jumped, etc. from 10 shelters in the U.S.A., just like “Big Brother,” but for kittens.Each Friday, Meow Mix stated which cat would be voted out. This meant that they have been adopted and could then receive a supply of Meow Mix for a year. This marketing ploy increased the sales of Meow Mix and helped raise cat adoptions.#26 Establish new experiences for your customers.Remember, if you can have individuals engage with your brand physically, you can achieve success. Just use the example of Volkswagen in 2009.To promote environmental and consumer friendly cars, VW painted big piano keys on the subway station stairs so people would take the stairs and not the escalator. Aside from their videos going viral, people who took the stairs rose by sixty-six-percent (66%)!#27 Thank your customers uniquely.Know that investing in your customers by thanking them can give a lot. TD Canada Trust knew this. To start its campaign, “TD Thanks You,” they gave away $20 gift cards as a thank you to more than 300,000 customers.Then they went the extra mile for a dozen customers that were pre-selected. Once the customers entered, employees brought them to special ATMs (Automated Thanking Machines), telling them that they are part of a unique ATM analysis.Customers were surprised to receive cool thank you gifts like cash. Some were more personal, like plane tickets to visit their loved ones in Trinidad, to pay college tuition, and the like.#28 Make people into walking advertisements.If they want to, that is. Case in point, Superette’s short shorts. Once you sit on their bench, if you are wearing short shorts, the bench would engrave on your thighs, “Short Shorts on Sale Superette.”SOCIAL MEDIA MARKETING IDEASSocial media marketing focuses on increasing attention or traffic for your brand via social media websites.#29 Use your existing social media community.See how you can tap into your community. For example, a Starbucks customer in 2011 took a picture of his card. He then shared it online, saying that anyone could use it. Starbucks saw this as an opportunity to work on their message. So use your existing social media community to spread your message.[slideshare id=30905928doc=the2014socialmediamarketingguideshort-140206105351-phpapp02w=640h=330]#30 Incorporate your customers into your team. Even though you listen to and engage your customers, make them feel like they are actually part of your team. Just take what the Amsterdam store of Karl Lagerfeld did in 2013.Their store put in iPads inside their dressing rooms as well as a touch screen that was wall mounted and a camera. The concept behind this was to allow their customers to share new looks with their contacts in social media. They also used filters like Instagram, which can be made to look like a look book.Not only was it fun, but it was a wonderful way to promote the Karl Lagerfeld brand. At the end, it made the customers feel like they were part of the company.#31 Get a guest poster.Allow a user guest or a customer post on your social media accounts. Not only will it show a different aspect of your company, it shows that you are customer-oriented.#32 Be shameless. We do not mean it as it sounds. Having many Facebook or Twitter followers could translate to actual customers. So do be a bit shamelessly.If you are speaking at a conference, put in your Facebook or Twitter handle on the slideshow or even throughout your entire presentation (just at the corner, of course). Or, if you have new business cards, include all of your social media handles!#33 Join in on the trend.If there is a trend or a theme going on like a #ThrowbackThursday, build your social media followers by becoming an active but creative participant.#34 Humanize your social media accounts. Of course, you might be updating al l of your social media accounts and having fun with it. What you can do additionally, so people would feel more connected to other people, is to include the picture of a real person to your social media accounts.#35 Work off on successful viral efforts.If something already worked for you before, use it again but in a different way. Heineken Beer released a 2009 video called “Walk-In Fridge.” This showed girls shrieking as they saw their girlfriend’s brand new walk-in closet.In a different room, men also had their moment when their friend showed them their walk-in refrigerator with shelves full of Heineken. Heineken lengthened this viral idea. By 2010, it created a walk-in refrigerator for its beer festivals. Groups could parody the advertisement and upload their antics on YouTube.#36 Take “advantage” of the situation. After the blackout during the 2013 games, Oreo started a reactive Twitter campaign, with the tag line, “You can still dunk in the dark.” This would entai l that you act fast and wittily, of course.#37 Make that meme.Memes are typical and fun for people who are on the internet. You can go really cheeky by using fun memes. It is pretty easy to create your own memes by using meme generators.URBAN MARKETING IDEASUrban marketing has to do with promoting your company and products using what urban cities have to offer you.#38 Go old school.Try some sidewalk chalk writing for your business, especially if you are a business that is more locally oriented.#39 Put up a mural. Ask permission from a prominent building to put up a large mural. It could be anything, as long as it promotes your business.#40 Make your billboard special.Do not just do what everyone else is doing. If you have a digital billboard, try to make it interactive. Ask users to put in what they think should be in the billboard (a picture, a note, and the like). If you have a static billboard, there is still a lot of room for creativity.Case in point, if you are a company that s ells water purifiers, make your billboard feature dirty water being cleanly and easily filtered into a clear glass. This is an approach wherein you can demonstrate what your service or product does.#41 Make it realistic.Use existing structures in the urban setting to market your product. For example, Advil advertised its pain medicine.Their poster was positioned halfway a pole, with the pole going through the poster. The picture of a man holding unto his head with the pole poking through his head stated, “More Powerful than Pain.” This really gets the point across.#42 Use the surroundings. Think outside of the box and see how you can use the urban environment to create some marketing impact. For example, a company selling barbeque painted the following text on the ground: “Need a new barbecue?” and their contact details near a drainage grate.#43 Customize those stickers. It is not simply a matter of slapping on your logo unto a sticker. Make customized stickers based on the urban location.For example, Axe Body Spray customized their stickers, attaching it to the traditional “Exit Man” signs that are commonplace. They have their man exiting as a group of women run after him.#44 Mimic your product.Look at your surroundings and see what your product can mimic. That is exactly what Cover Girl did for the application comb of its Lash Blast Mascara. They colored a city turnstile to the same color as its application comb. Pretty cool and memorable we must say!#45 Make the surroundings “work” for you.Is there something in your local surroundings you think you could take advantage of? This is exactly what Folgers Coffee did in New York.It covered a steaming manhole with an image of its coffee in a cup, making it seem as if heat is emanating out of the coffee. It would surely make you crave for some Folgers!CONTENT MARKETING IDEASContent marketing ideas are concentrated on the creation and distribution of important and usable information to attract and k eep a target audience, to, at the end, bring customers to your company and product and/or service.#46 Shoot a video.Videos are great to draw in and keep the attention of your users. Actually, visual information has a higher retention rate of 65-percent. This is much higher than the retention rate of 10-percent for just text information.In addition, your customers who would watch your product videos would most likely convert to your product than those who do not. Remember, video content is very powerful, even if you are simply educating consumers or showing how your product works in real life.#47 Make predictions for the future.Play the fortuneteller by making predictions on your industry. Just ensure that you have the information to support your predictions.#48 Respond to controversy.It does not need to be said, but controversial information can get you attention. However, be careful. Instead of coming up with controversial stuff, it may be safer to respond or answer an existing ind ustry controversy by offering your interpretation of it.#49 Put together content from other sources. Of course, you can borrow content coming from other sources. Case in point, you can quote content from forum threads. Get the parts you think would make up a great advice guide, for example. But remember, you have to mention your sources.[slideshare id=43459292doc=5criticalrulesforwritingcompellingcopy-150113033836-conversion-gate01w=640h=330]#50 Interview experts.A creative content marketing idea is to interview the experts in your industry. Using set questions, share their answers through a blog post, for example. These types of content do really well because it is interesting where the experts agree and where they do not. A great thing when you share the opinions of the leaders, the leaders will share them with their followers as well.#51 Create “Top Ten” lists. People love “Top Ten” lists. Whether it may be the top 10 tools, the top 10 products, etc., customers love to go through the rankings and discuss! This is because they are easy to scan and read.Remember to have a good mix of fast but interesting content pieces. Remember, you do not have to constrain yourself with just 10.#52 Write a great eBook. You can write a complete eBook on a topic for your industry or a usual pain point. You can even make a good landing page on your website for your eBook. No need to start the eBook from scratch. Just repurpose previous articles and blog posts to create a great eBook collection.#53 Create an online magazine.Make your own virtual magazine. As a good example, check out the stylish e-magazine by Whole Foods called Dark Rye. Have it feature your products. To accomplish this pretty hassle free, create an online newspaper through Paper.li.#54 Have a podcast.Podcasts are great for your content marketing because users could download them and listen to it anywhere. Actual content of your podcasts could be interviewing experts, talking about cool industry updates , etc.#55 Cover industry events.If you attended an event like a conference or seminar for your industry, write about the information you gathered, what you thought was interesting, and the like. Other people might find them interesting as well. You can even use a hashtag for your efforts.#56 Show social proof.You can create great content marketing by using types of social proof. Just like the project called the Nightmares Fear Factory. What they do is take photographs of their freaked out guests and post them on Flickr. The photographs are super funny, proving that their project is truly scary as they claim. #57 Create branded tools.Make cool and valuable tools for your audience. You can use particular parts of the tool to push your product, however, make sure that your tool is of quality. Do not create a tool just to sell your product.When you create free tools, its users will think well of you and help expand your brand.#58 “Game-ify” your product or service.By “game-ifyingâ € your product or service, you will get users excited. Users do not win anything tangible, but for sure, people would love to earn points.For example, if you run a restaurant, create a mobile app that mimics the regular working day of your restaurant. If you sell lipsticks, create a game that tries on different lipsticks on the user, trying to check if something looks good on them!#59 Go to the funnies.Even though funnies on the newspaper are slowly dying, online comic strips are alive and well. Think about creating your very own comics online to show funny or weird parts of your business. To begin, check out Strip Generator or Pixton.#60 Create that online course. There are so many courses you could offer, depending on your expertise. Get initial help from Copyblogger Media for sources of good training resources.#61 Share industry secrets. All industries have their secrets that people on the outside do not know. When is the best time to buy a product? How can you get good deals? W hen should you shop? Do not be afraid to share your general industry secrets.#62 Talk about that hack.Majority of people love hacks because they are not simply trade secrets, but they are shortcuts in life.#63 Teach at seminars and workshops.With this, your company can get additional publicity and you can also look professional to your customers.#64 Go behind the scenes. Give people a guided tour of your company. They would love to see what goes on behind the scenes, in areas they usually are not allowed to enter.If you cannot literally open your doors, you can make a video tour and post it on your website and social media accounts. For example, the Victoria Brewing Company has a virtual tour of their business.#65 Find other uses for your products. There is actually a website and a complete movement, wherein people try to use IKEA products in a way not originally meant by the creator.So if your products can be used in distinct or weird ways, write about it or maybe ask your customer s to send their pictures and posts. Remember the Roaming Gnome by Travelocity?#66 Make a fun quiz.This is probably one of the easiest ways for you to establish some viral content and a good way to contact and connect with potential and current customers.#67 Be true about how you started. In a manner of speaking, tell your story. Sometimes, to show that we are so professional, we kind of do not want to tell our story. But stories can get you closer to your audience. A great story can do wonders for your brand.#68 Create case studies. It is not as boring as it sounds. When you have satisfied customers, ask them to share their experience of your product or your service. The collection of these stories would bring credibility to your business, will encourage repeat business, and will allow you to get more customers.[slideshare id=28332173doc=makingyourcasev41-131117051244-phpapp01w=640h=330]#69 Establish relationships with influential bloggers.There are many blogs there, but research an d look for influential bloggers you can establish relationships with. Allow them to write a review about your product or service or your company, if they want to, of course.#70 Write impactful content online so people would link to them. Try to write evocative posts so people would always link to them. If there are more people who seem to recommend your posts, the more traffic you will see on your website, and eventually, more customers.#71 Contact the local paper.Find if they could benefit from a regular column wherein they ask the experts. Afterwards, offer regular expert posts for publication. Just make sure you make good write-ups.#72 Have press kits always ready. Put together background info on your company. Make them ready to send to journalists. You could also have a section on your website for the media to download at any time.#73 Make a funny 404 page. 404 pages are known as web pages that tell site visitors that the page they are searching for could not be found. Turn your 404 page to something funny so it could turn viral and be shared by friends.#74 Create a creative calendar people would want to display. We are not talking about your run-of-the-mill calendar. Design a special calendar with your company name, website address, and important events connected to your business.Make it special and distinctive enough that people would want to display it in their homes and offices. This is free advertising for your business.CONTEST MARKETING IDEASThe aim of contest marketing is providing consumers with a positive experience, creating a connection with the product that you sell, and collecting data on the shoppers that could help you with other marketing campaigns oriented towards sales.#75 Ask people to caption a photo.Post a photograph and ask that your users submit their preferred caption. The results fun all around!#76 Let your product or service be the prize. You can promote and host a competition. Form a few teams with also a number of participants. A team wins when they finish the task you asked of them. Their entry fee may be the price of your product or service (even at a lower cost). The winner of the grand prize may be your service or product!#77 Host your own award competition. If there is no competition within your industry or you cannot compete in it, host your own competition to create buzz. Other companies would certainly want to win your award.#78 Turn a negative into a positive. When something unfortunate happens as related to your brand and product and/or service, turn it into a positive.That is exactly what Waterstones, a British bookstore chain did. They flipped an unfortunate mishap to something great. When an American tourist was mistakenly locked in their store after it closed, he asked for help on Twitter. It went viral very rapidly and appeared on worldwide headlines.A couple of days after the lock-in, Waterstones created an intentional lock-in by starting a competition wherein 10 guests could spend a night in their Trafalgar Square store. They advertised the contest on the accommodation website AirBnB.Applicants had to give the book that they would read if they were locked in a bookstore overnight. The contest received more than 1,200 applications and more than 4,000 Facebook likes.#79 Ask them to submit a vote. Contests that need votes get so many entries because they are easy to participate in. For Twitter, you just click and that is it.What is great about asking people to vote is that you not only get your company name out there, the information you get from the votes could be a helpful study for you. You could even write what you found out on a blog! The nth number of vote could be a winner!#80 Hunt for treasure.Create a customized and high quality treasure hunt to engage your audience. You can post online clues to treasure scattered over a community, a city, or even a couple of cities. You can reveal the winner through a grand event or just online.#81 Get them really engaged.Hei neken, the beer company known for its creative campaigns, targeted football fans. They secretly offered the men the possibility of watching the finals of the UEFA Champions League. The condition, however, is to be able to convince their female partners to purchase very ordinary stadium seats at a very high price. CONTEST PROMOTION MARKETING IDEASContest promotion is connected to contest marketing. Once you have your contest in place, it is important to promote it. The ideas here are focused on how to promote the contest marketing ideas you have in mind.#82 Add a hashtag to your contest.Include a significant and distinct hashtag for your contest. This allows you to track the entries and makes it convenient to go through and organize.#83 Make the contest shareable.What this indicates is that you give the option to share the contest through a button or promoting that users share the contest on social media. The more individuals know of your contest, the better for your company.#84 Give bonus points when users share.When you provide users the ability to earn bonus points by just sharing the contest through social media, it is most likely that users would bite. Rafflecopter is an option for you to use.#85 Collaborate with deal sites. We all love free stuff. People who really love great deals often go to deal sites as well as forums. There is usually a contest or sweepstake forum in there where you can include your contest. An example could be Slickdeals, especially if you have a restaurant.OTHER MARKETING IDEASThese marketing ideas cannot be categorized under the previous marketing ideas, but these are good and creative ones that need to be mentioned nonetheless.#86 Have a community day. Provide your goods or services to the local community during community day for free or at a reduced price. This is a good way to give back to your community and to allow other consumers to discover you.#87 Go beyond being an altruistic business. Businesses are known to donate money or to sponsor a nonprofit to make their companies look good. But go to the next level. In Brazil, they had a campaign called Rescue Drive.An Orca Chevrolet went all over the community looking for stranded motorists. They then provided them a test drive so they could get home, to work, or elsewhere.#88 Use the technology. If you have a little bit more money, consider making technology work for you. Hellman’s trialed a shopping cart that had tablets, detecting items and offering recipes in Brazil.If a user put in a product by Hellmann’s inside their shopping cart, the display of the table would show possible meal ideas, which they can use with other items on the shelf. According to Hellman’s, their sales rose by seventy-percent (70%)!#89 Box your product or service. Consider box subscriptions. Box subscriptions are commitments that you would send to your customer a box of goods each month for a particular period. The customer can pick how long the subscription would be. Case in point, the Dollar Shave Club sends razors of high quality to your home just for a couple of dollars each month. This is so customers could shave with a fresh blade.Although the boxing subscription is great for a retail business, it can also work for services. If you have a cleaning company, a customer could buy a subscription for 3 months wherein your business can visit the customer’s home for deep cleaning. Every month, you may even send them product samples to try. Having continuity in the offering allows you to impress your clients but introduce new services and products. #90 Adopt a road or a community. If there is a road that needs to be kept free of litter or a community that needs help in your locality, go ahead and adopt them. People tend to view companies more kindly if they see them doing good.#91 Start a pop-up store.Pop-up stores are temporary shops, which are easy to set up and close. When you have a pop-up store, you bring yourself to your customerswhether it may be an office, a fair, a street corner, and the like.What is great with a pop-up store, you spend less on rent, but at the same time leave an impression on your customers. In addition, the limited time that you are available makes you seem more covetable.#92 Become helpful and interesting. Try to show people you are helpful yet interesting, even funny. Check out the app called Charmin Sit or Squat. This could be downloaded through iTunes.This app helps you search for a public restroom that is clean. It is practical, functional, and interactive because people put in their ratings for the app whether the toilets are worthy for sitting or for squatting.#93 Incorporate your product into people’s lives. How do you incorporate your product into people’s lives without them buying it yet? Take for example, the film, “Batman v Superman.” The villain, Lex Luthor, was treated as a real person. Warner Bros., created false profiles in the magazine found in Fortune and Wired.They had detaile d descriptions of Lex Luthor, where he loved to eat pizza with raw almond crust, calling him a genius that wears jeans. He even sponsored the free WiFi during New York Comic Con. In a manner of speaking, make your product real for your users.#94 Make smaller versions.Think about making mini or smaller versions of your product and/or service at a discount. This will bring in new or existing consumers that could bring long term business relations.#95 Join charity auctions.Think about donating your service or your product to charity auctions. Not only is this great to help others, you can network, meet probable customers, and increase your local profile.#96 Advertise on your blogs.Search for online advertising, by thinking of where your target customers usually go to. Contact blog or website owners and sponsor them. In exchange, you can get advertising space.#97 Encourage repeat business through rewards. If you get more work from an existing customer, reward them using some kind of loy alty rewards. It is up to you how you want to reward them: a discount, freebies, and the like.#98 Be friends with local suppliers and the competition.Afterwards, recommend them to your customers. This shows you are confident in your standing with your customers enough to recommend them to your competition. You might even get something in return from the competition. Remember, there is enough work for everyone.#99 Publicize milestones. Publicize milestones and have an event centering around it. It could be your 100th customer for the year or other significant milestones. The publicity could be as simple as a week-long discount to something grand as an event.#100 Always include a “special something” in the most mundane things.When you record an outgoing answering machine message, put in a memorable tip or message. Always change it. You can do the same thing for something as straightforward as your email signature.#101 Give business cards with a punch. For many companies, business cards are a requirement. However, business card formats can be boringjust a rectangular piece of cardboard with your name and contact information.No one will take a second look at your card if it is the usual, but they could if you do something different. Transform your business card into a different shape, connect it to your industry, put in interesting information, etc.#102 Handwrite letters.In these days where everything is digital and emailed, receiving a handwritten letter has become special. So write a letter to your customers. Put yourself in your customers’ shoes would you keep a direct mail advertisement with your name typed across like so many others or a personal letter from a local business?#103 Give free consultations. These can be great ways to demonstrate your expertise and even get more people as clients, especially if you run a service-oriented business.#104 Take advantage of the seasons. It is always popular to give discounts during particular times of the year. Provide your products or services giving a discount, whether it may be a summer deal or winter savings.

E-learning Essay Example Pdf - Free Essay Example

Introduction This paper aims to critically explore the use of e-learning in the workplace, identifying both its benefits and its limitations as a viable alternative to more traditional forms of training and education at work. It begins by examining the growth in the use of e-learning systems and the rationale for this, and outlines its various forms. The paper then investigates the relative benefits e-learning has for organisations alongside some of the perceived challenges and criticisms of its use. The paper concludes by summarising the key learning points raised. The growth of E-Learning Globally, the e-learning market has been growing rapidly, and e-learning is beginning to emerge as the new model of training and education across a wide range of different sectors and industries (Su et al, 2008). This growth has resulted in part from extensive changes in the working environment, and from a shift from a product-based economy to a knowledge-based one, meaning that there is a more pressing need to train and educate workforces in new technologies and services (Ong, Lai and Wang, 2004). In addition, technological advancement and challenges in technology-oriented working life have paved the way for new forms of electronic learning (Cheng et al, 2014). Consequently, e-learning now accounts for a significant proportion of corporate investment in workforce training (Deeney, 2003). Understanding the nature of E-Learning Systems According to Govindasamy (2002), e-learning is a learning experience that is delivered by electronic technologies including for example, the use of the internet, intranets, interactive TV, virtual classrooms and so forth. However, there is no clear agreement on its definition and as a concept, it has been researched in various forms such as an instructional medium (Salas et al, 2002), a training method (Burgess and Russell, 2003), and a learning environment (DeRouin, Fritzsche and Salas, 2005). It has been reported that the lack of consensus over the typology of e-learning in an organisational setting, the vagueness of the terminology used, the vastness in the range of technology and pedagogy involved demonstrates the complexity of e-learning as an entity (Cheng et al, 2014). For some, e-learning is considered only as a mechanism for delivering training and education via electronic medium (Engelbrecht, 2005), whereas for others, it is seen as a distinct form of learning which uses collaboration, internet-based communication and the transfer of knowledge to enhance and develop both the individual themselves and their organisation (Kelly and Bauer, 2004). Whichever way it is viewed, the growth of the e-learning market has resulted in the development and innovation of a vast range of different e-learning technologies including media streaming, providing learners with a much more stimulating and interactive learning experience (Liu, Liao and Pratt, 2009). The Benefits of E-Learning Some of the most commonly cited benefits of using e-learning systems as a means of training and educating the workforce include: a reduction in costs due to decreasing the amount of time spent off-site at expensive courses, travel and venue costs, and allowing more effectual use of downtime at work (Jewson, Felsted and Green, 2015); overcoming the limitations of time and physical space to deliver training courses (Gordon, 2003); an increase in the level of compliance to mandatory training for large workforces (Harun, 2002); increased convenience for the participants themselves in terms of choosing when to undertake training and access the course materials (Capper, 2001); and not needing to depend on the time or availability of a trainer (Bouhnik and Marcus, 2006). It has been claimed that with e-learning, employees are able to take part in self-faced and interactive learning that would otherwise not be possible, and that the learner-centered approach required by e-learning influ ences employees to alter their learning behaviours within their work environment as well as being an influential training tool (Bandura, 2002). However, it has also been noted that learner control does not always deliver better outcomes; in that programmes and resources may be used superficially whereby learners skim read the e-learning materials without really absorbing the meaning of what is intended to be conveyed (Kraiger and Jerden, 2007). It has been noted that e-learning can also be useful to organisations in terms of standardising their training and in delivering it simultaneously to large geographically dispersed employees (Brown and Charlier, 2013). Required training can also be delivered much more quickly to large numbers of staff than with more traditional approaches (Welsh et al, 2003). Furthermore, in comparison to more traditional classroom based training, studies have found that e-learning can be just as effective, and has advantages in terms of helping to over come learning barriers associated with introversion and physical distance (McKenzie and Murray, 2010). However, it has also been recognised that undertaking e-learning may require better personal time management and study skills than those needed in a more directed taught environment (Helyer, 2010), and that e-learning may not be appropriate for all types of learning and content (Welsh et al, 2003). Another, less frequently cited benefit of e-learning is that it has the potential to manage the growth in the amount of information that employees are required to learn. It is claimed that this growth has often led to information overload during training sessions, leading to ineffective training where learners cannot retain all that is being presented to them. By conducting the training via e-learning and only the most interactive part in a traditional classroom setting, the information can be delivered over a longer period of time, and therefore improve information retention (Welsh e t al, 2003). Finally, a further potential benefit of e-learning programmes is their capacity to track the activity of learners and their level of achievement in terms of online testing of learner activities (Welsh et al, 2003). Within e-learning, tracking and storage can be made automated. This is particularly beneficial when training is required to demonstrate compliance to mandatory training requirements for example (Welsh et al, 2003). Limitations of E-Learning Systems Whilst the benefits of e-learning systems are widely recognised, it has also been criticised as not being as effective or inclusive as more traditional approaches to training and education, and concerns have been expressed that e-learning sometimes fails to live up to its full potential demonstrated through high attrition and sometimes low usage rates (Wang, 2010). Deltsidou et al (2010) found that some individuals who use e-learning systems experience higher levels of anxiety when doing so due to limited IT skills, which subsequently has a detrimental impact on their experience of learning. It has also been argued that for those who are more computer literate, some traditional types of e-learning programmes are found to be restrictive and do not facilitate effective self-directed learning (Pata, 2009). The lack of learner interaction that occurs in the more traditional classroom setting has also been identified as a potential drawback for e-learning programmes (Brown and Charli er, 2013). In particular, it is felt that senior management could become too preoccupied with the capability to push information onto employees and forget that in order for learning to become embedded it involves more than just information provision and instead also requires practice, feedback, and guidance (Welsh et al, 2003). Other limitations of e-learning systems which have been identified stem from problems associated with the technology itself. In particular, unreliable IT systems can act as a key barrier to e-learning with insufficient access to technical support, freezing computer screens, intermittent internet connections, and excessively long download times for accessing course material (Creedy et al, 2007). Issues around security such as computer hacking and viruses can also be problematic for e-learning programmes and the organisations who use them (Ramim and Levy, 2006). From a cost point of view, implementing e-learning systems often involves high levels of upfro nt investment to purchase not only the hardware that is required, but also in relation to the ongoing costs involved in maintaining and renewing licenses that are often associated with external e-learning packages (Childs et al, 2005). Specific costs include development costs to design and build the actual courses as well as hardware and software costs to allow users to access the training (Welsh et al, 2003). Furthermore, conducting testing of learning can be challenging with e-learning in relation to assuring the authenticity of those taking the test or exam (Gunasekaran, McNeil and Shaul, 2002). Acceptance of E-learning in the workplace The acceptance of e-learning as an appropriate means of training and education by employees is critical to its successful implementation in the workplace, and the reasons why employees might accept or reject such technology must be considered by organisations (Joo Yoo, Han and Huang, 2012). One of the main theories used to explain such acceptance and the relative success or failure of the implementation of new technology such as e-learning, is the technology acceptance model (TAM) (Liu, Liao and Pratt, 2009). The TAM was derived from the theory of reasoned action and proposes two specià ¯Ã‚ ¬Ã‚ c perspectives on why new technology is accepted or not which relate to the usefulness of the technology and its ease of use (Vijayasarathy, 2004). The greater the perceived usefulness and ease of use of a system, the stronger the willingness and intention is to use it (Davis, 1989). The perceived usefulness relates to the extent to which it is considered that the technology will imp rove performance, and the perceived ease of use is the degree to which it is believed that using the technology will be unproblematic (Davis et al, 1989). In relation to e-learning, Ong, Lai and Wang (2004) identified that computer self-efficacy significantly impacts on its perceived usefulness and ease of use, with those who have higher levels of computer self-efficacy being much more likely to have positive perceptions of usefulness and ease of use. Therefore, organisations need to take into consideration the level of computer efficacy amongst its workforce before implementing e-learning. Associated with the TAM is the theory of flow. This theory is concerned with concentration and asserts that when individuals are in flow, they become engrossed in their activity, and according to Liu, Liao and Pratt (2009), this theory can help to explain the intended and actual use of e-learning programmes by individuals. Media rich and interactive e-learning systems are more likely to eng age individuals and result in flow which then impacts on their learning outcomes and experience. Critics of e-learning state that a high level of self-motivation is needed in order to effectively complete programmes, and Roca and Gagne (2008) propose that self-determination theory is useful for conceptualizing the influence of organisational factors in an individuals motivation to use e-learning. From their study, they found that individuals were more likely to continue using e-learning when they feel autonomous, competent and enjoy using it. They conclude that consistent with self-directed theory, when individuals participate in learning because it is interesting and enjoyable, they are more likely to engage with it and benefit from it. Conclusion From the critical review above, it is evident that the use of e-learning, as a model of training and education in the workplace, is growing at a rapid pace in response to the demands from ever changing working environments, shifts towards knowledge based economies, and advancements in technology. Numerous benefits of e-learning have been identified focusing mainly around cost savings, learner convenience, flexibility, consistency and particularly in its ability to provide training and education to large, dispersed workforces simultaneously. However, a number of challenges for organisations have also been identified around, gaining the acceptance of the workforce in implementing such e-learning technologies, underpinned by different theories such as TAM, flow and self-determination theory. Other limitations of e-learning have also been cited in relation to high start-up costs and problems associated with equipment and internet problems. Further concerns that have been identifi ed in the current literature are around the lack of interaction between learners with e-learning which exists with the more traditional classroom learning environment. However, despite the identified limitations, it would appear that e-learning in the workplace is going to continue to grow alongside continuous advancements in associated technology, and sophistication of e-learning programme design. In addition, computer usage and the use of digital technologies is expanding and becoming the norm and so acceptance of e-learning is becoming much more prevalent. It is therefore likely to continue to form a significant proportion of corporate investment in workforce training and development in the future. References Bandura, A. (2002) Social cognitive theory in cultural context, Applied Psychology, Vol. 51 (2), pp. 269. Bouhnik, D. and Marcus, T. (2006). Interaction in distance-learning courses. Journal of the American Society Information Science and Technology, Vol. 57 (3), pp. 299à ¢Ã¢â€š ¬Ã¢â‚¬Å"305. Brown, K.G. and Charlier, S.D. (2013) An integrative model of e-learning use: Leveraging theory to understand and increase usage, Human Resource Management Review, Vol. 23 (1), pp. 37-49. Burgess, J. R. D. and Russell, J. E. A. (2003). The effectiveness of distance learning initiatives in organizations. Journal of Vocational Behavior, Vol. 63, pp. 289à ¢Ã¢â€š ¬Ã¢â‚¬Å"303. Capper, J. 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I Have A Dream Speech By Reverend Martin Luther King Jr.

The Equality of Some A little over 50 years ago, Reverend Martin Luther King Jr. delivered his â€Å"I have a Dream Speech† in front of thousands addressing the racism in America. Though racism was a big issue in the United States during the 20th century, and may still be in a few areas today, he was not only addressing the problem of it, but the equality of men. In his speech he quoted words directly from the Declaration of Independence stating, â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal† (King, Jr). Even though the United States was founded two whole centuries before the MLK’s speech, there was still an issue about the equality of some. The Declaration of Independence was our break up letter with Great Britain, and created the free individual colonies. The people granted themselves with unalienable rights such as â€Å"Life, Liber ty, and the Pursuit of Happiness† and that they are â€Å"deriving their just powers from the consent of the governed† (US 1776). Having broken ties with Great Britain, the states were individual and had freedom, but the words were not true at all. During the time of separation, it only said all men and it excluded all women and slaves. When the states broke their ties with Great Britain, but were not united together until the Constitution. Even after ratifying the constitution, men and women were left out. So the words of theShow MoreRelatedRhetorical Analysis Of Martin Luther King Jr.1046 Words   |  5 Pagesactivist, Martin Luther King Jr. gave his memorable â€Å"I Have a Dream† speech while standing at the feet of the Lincoln Memorial in Washington D.C. His uplifting speech is one of the most admired during the civil rights era and arguably one of the best in American history. On August 28th, 1963, Martin Luther King Jr. spoke about the true American dre am: equality. Although the video of his oral spectacle is powerful, the written document portrays exactly how brilliant Martin Luther King Jr. reallyRead MoreThe Civil Rights Movement : Martin Luther King Jr. Essay1690 Words   |  7 PagesA civil rights leader by the name of Reverend (PBS, 2016) Martin Luther King Jr. changed the world he occupied and changed the future course of the United States of America by advocating for desegregation. Martin Luther King Junior was on a mission to end the segregation of the African American community. Segregation was the post result of slavery throughout the United States of America which enslaved Africans. He challenged the status quo of the time. Protesting peacefully and advocating for socialRead More Martin Luther King Jrs Impact on the Civil Rights Movement Essay1565 Words   |  7 PagesMartin Luther King Jrs Impact on the Civil Rights Movement Martin Luther Kings I Have a Dream speech directly contributed to the Civil Rights movement. While delivering his speech at a kairotic moment, King tells us how blacks have been serving an injustice and that they should be treated equally. Much had transpired before the speech was delivered. As civil rights protests spread throughout the nation, King continued to combine peaceful methods of protest and his theological trainingRead MoreRhetorical Devices In I Have A Dream Speech911 Words   |  4 Pagesown land. And so we’ve come here today to dramatize a shameful condition. This was said in the famous Martin Luther King Jr. Speech, â€Å"I Have a Dream†. Back then it was the Civil Rights Movements with the African Americans and how they wanted to be treated equally. Yes, they have their rights, but they are separated from the rest of society. They are looked down on. Martin Luther King Jr. wanted to put a end to this; he believed that everyone should be treated equal no matter their skin colorRead MoreMartin Luther Kings Greater Significance784 Words   |  3 PagesMartin Luther King Jr. states, ‘Faith is taking the step even when you don’t see the whole staircase’ (King). Mar tin Luther King Jr. was born on January 15, 1929. His place of birth was Atlanta, Georgia. Faith was an important aspect of his life. His wife’s is Coretta Scott King. King organized the Southern Christian Leadership Conference (SCLC). He attended Booker T. Washington High School and graduated from Morehouse College and Boston University. His philosophy of nonviolent resistance led toRead More Martin Luther King Jr. Essay607 Words   |  3 PagesMartin Luther King Jr. On the first day of school, sophomore year, my history teacher presented me with the question of Who is your hero? I didn’t have a hero, and until then I hadn’t thought about the subject. Later in the year, my eyes caught a quotation from Dr. Martin Luther King Jr. on the bulletin board which stated somewhat to this effect, Do not merely be a thermometer that records the ideas and principles of popular opinion; but rather a thermostat that transforms the mores of societyRead MoreI Have A Dream Speech Summary1149 Words   |  5 Pagesâ€Å"I have a dream† speech was written by American civil rights activist Martin Luther King Jr. on August 28, 1963. It took place at the Washington D.C Civil Rights March, on the steps of the Lincoln Memorial. It is one of the widely known speeches that was given to point out the ongoing racism problem in the United States of America. This speech brought greater attention to the Civil Rights Movement which had been going for years and it is known as one of the famous orations in the history of US. TheRead MoreEssay on Dr. Martin Luther King Jr and The Civil Rights Movement2125 Words   |  9 PagesMartin Luther King jr. was one of the most influential persons of the 20th Century. He is the father of the modern civil rights movement, Dr. Martin Luther King Jr., is recognized around the world as a symbol of freedom as well as peace. King practiced everything that he preached, he did not preach or speak values that he himself did not follow. He established himself as a pastor that was not afraid of hard work, guiding the middle-class congregation to public service. For example, Peake, ThomasRead MoreThe Trials and Tribulations of Martin Luther King Jr1877 Words   |  8 Pages1960’s March 25, 2010 Abstract This paper is meant to describe the trials and tribulations as well as the influences and effects that the Reverend Martin Luther King Jr. had on the 1960’s and beyond. Reverend Martin Luther King Jr. Martin Luther King was born on January 15, 1929 as Michael Luther King but changed his name to Martin in 1934. King was brought up in a morally wealthy family as his grandfather and father both served as pastors. He had a B.A. from Morehouse College and aRead MoreMartin Luther King Jr Life1015 Words   |  5 PagesMartin Luther King, Jr. Chronology   1929 | Born on at noon on January 15, 1929.   Parents: The Reverend and Mrs. Martin Luther King, Sr.   Home: 501 Auburn Avenue, N.E., Atlanta, Georgia.   | 1944 | Graduated from Booker T. Washington High School and was admitted to  Morehouse College  at age 15.   | 1948 | Graduates from  Morehouse College  and enters Crozer Theological Seminary.   Ordained to the Baptist ministry, February 25, 1948, at age 19.   | 1951 | Enters  Boston University  for